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Public Opinion Monitoring System

Comprehensive mastery of dynamic public opinions, multi-dimensional data collection and analysis, and timely warning of sensitive information

Public Opinion Monitoring System Overview

Topsec Public Opinion Monitoring System (TopPF) applies information collection, intelligent search and other technologies to analyze key public opinion information on the Internet in real time, make dynamic statistics, and track them effectively, and can also provide visible public opinion data to timely help customers master relevant dynamics, and then take effective measures to reduce the negative impact.

Activity & Announcement
Advantages
Wide monitoring range

With million-level qualified information sources, the platform can cover public opinions published via web pages, forums, Weibo, and WeChat official accounts, support international and multi-language data collection, and acquire public opinions throughout the network comprehensively.

A large number of monitoring nodes

TopPF collects Internet data by nearly 1,000 self-owned cloud servers, and has over 100,000 targeted collection stations nationwide, and is also integrated with over 60 customized all-network-element search collection engines as well as the data collection and storage mechanism with over 300 million data volumes.

A large number of monitoring thesaurus

TopPF is equipped with over 70,000 positive and negative professional standard thesauruses, covering education, tobacco, operators, government, military, power, finance, medical treatment, tourism, agriculture, forestry, food safety, etc. To facilitate users, local positive and negative thesauruses and professional thesauruses can be added and edited according to personal preferences.

Accurate analysis and judgment

TopPF adopts domestic leading natural semantic analysis technology, and can automatically extract and analyze sensitive topics on a daily, weekly and monthly basis, track down and analyze key special incidents comprehensively, so that users can timely know about the incident progress and changes of media focus. As the brief report of topic is delivered, users can have a clear view of the public opinion trend, and the accuracy can reach up to 90%.

Diversified forms

TopPF is provided with several function entrances, which can be customized by users. For instance, they can add and edit local positive and negative thesauruses and professional thesauruses, the classification rules and template display mode according to their personal preferences, so that the special configuration information required can be flexibly displayed on the platform, improving their experience and making platform configurations more adaptive.

Excellent services

Topsec security technology team will provide 7×24h professional remote online services as well as hot public opinion incident pushing and reminding services, professional public opinion summary report services, professional public opinion solutions for emergencies, etc.

Application
Scenario

Online public opinion monitoring can help customers prevent and reduce the risk of outbreak in government at all levels, enterprises and institutions, and help them take the initiative in the public opinion environment.

Issues Resolved
  • The online social public opinions are checked in real time for their compliance within the jurisdiction or subordinate units;
  • Public opinion information is extracted intelligently, and alarms are sounded as soon as key public opinions are found, and then timely responded and handled fast;
  • Harmful information can be timely locked by setting, filtering and classifying keywords in the system, improving the capacity and efficiency of intelligence collection, alleviating the working burdens on operators, and providing technical assurance for cybersecurity and intelligence collection capacity within the jurisdiction.
Scenario

Enterprises shall master customers' reputation in real time, lead positive public opinions, publicize enterprise products and services, have a timely insight into the industrial trend, and explore potential customers.

Issues Resolved
  • The platform collects product information of the same industry throughout the network, and obtains the industrial development trend.
  • In addition, it also collects massive search information of the search engine, and obtains the application demands of potential customers.
  • The platform also reduces the input of personnel, and can monitor the industrial trend automatically, analyze and generate analysis reports intelligently, and improve work efficiency.
Scenario

Schools should summarize relevant information from various social platforms, and the feedback from teachers and students for school incidents, while teachers should acquire relevant teaching information from the Internet, and enrich their teaching contents.

Issues Resolved
  • The platform monitors school-related public opinions published via Weibo, forums, news and other platforms, and then responds positively in a timely manner.
  • In addition, it also monitors massive domestic and international open information resources, acquires the latest education and scientific research achievements, and applies them in education and teaching.
  • The platform also collects public opinion information automatically in 24h, and students of relevant technical specialties can analyze and summarize real-time data, and strengthen their professional capacity.
Value to Customers
Insight into the transmission of public opinion information

The rich intelligence collected by TopPF from key portals of Internet, news website, key forums, blogs, post bars, Weibo, WeChat Official Account, videos and other relevant websites and forums can be used in all transmission links of enterprises, to improve weak parts in working procedures, expand working ideas, and improve working mode and efficiency. In addition, they can also be used as the reference to make decisions, enhance the publicity front of enterprises, and strengthen the radiation and influence of excellent corporate cultures and traditions.

Maintenance of a good enterprise image

For government and enterprise users, they must understand their online public opinions to keep a positive public image on the Internet, and the monitoring of online public opinions is a prerequisite for ensuring an enabling online public opinion environment.

Warning of negative information and crisis management

Online public opinion monitoring can help customers prevent and reduce the risk of outbreak in government at all levels, enterprises and institutions, and help them take the initiative in the public opinion environment.

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